Pay Per Click (PPC) Search Marketing & PPC Campaign Management

Are you using Pay Per Click (PPC) Search Engines as a part of your web marketing strategy?  If not, you are very likely missing out on LOTS of traffic, which equates to LOTS of missed sales and missed opportunities.

Pay Per Click search is a great way to get immediate traffic to a web site while you are building your organic traffic or to supplement organic traffic, but there are a few things to keep in mind to make sure you don't go broke in the process.

1. Know your profit margins.  This may seem simple, but specifically, what I mean is that you need to make sure you are not spending more money for your clicks than you will return on a sale.  It sounds crazy, but it is easy to let your spending get out of control.  One way to manage this is to focus on less popular keywords.  I would much rather have a high ranking and more traffic from a specific keyword at a reasonable price, rather than a mediocre position that I am paying a lot of money for.

2. If using AdWords, be cautious of “content networks”.  Those who sell “AdSense profit” courses and the like will not like me for saying this, but that is where many of your clicks will end up if you send traffic to the content network.  Go for the search network exclusively, and you will have plenty of better-qualified borrowers that are searching right from Google’s home page.  I am not saying to disregard content networks, I am just saying beware that there is a difference and monitor closely to see what kind of results you get from it.  You might even want to do an A/B test for content network traffic vs. pure search traffic.  I have seen the CPC (cost per click) is lower on the content network, and for some campaigns it have proven to make it more profitable; it just depends on the industry that you are focusing on.

3. Monitor and Adjust.  In this business, you need to continually analyze what you are doing in your web marketing campaign and also be willing to adjust.  I have used several personal sites as “test beds” over the years and sometimes it hurts, but this is the only way to really learn what works and what doesn't.  Rest assured, we NEVER "test" on client sites or use any questionable (i.e. black hat) search marketing tactics.

4. Set a budget and stick to it.  Enough said.  Be committed to spending money to promote your business, but know your limits.

Our Pay Per Click Specialists will help you balance your PPC spending as we develop your organic search engine rankings and maintain those listings.

We will also discuss the usage of major PPC Search Engines such as Google, Yahoo, AND MSN vs. the smaller Pay Per Click Search Engines such as 7Search, Kanoodle, FindWhat (now MIVA), and LookSmart and discuss strategies for balancing the “majors” vs. the “minors”.

 

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Contact us today to discuss your web traffic needs!

1-800-461-6207

Email: ROI [at] WebTrafficTeam.com