Gone are the days when the question was whether or not one should use digital marketing to improve their bottom line. Today, everyone is in one way or another marketing the digital way. The question is, are you doing it right? Here are five tips that will set you apart from competitors in 2020.
1. Voice Search Optimization
Technology is getting easier to use thanks to voice searches. However, not many companies realize that this too needs optimization when putting out content on the internet. To start, get a snippet for near me searches. ‘Near me’ is a common phrase for voice searches.
2. Drive Traffic Back Using Comments
Several companies struggle with digital marketing because they are not aware of ways to keep people coming back to the same post, years after it was published. The secret is in the comment section. Try posting content that is more engaging so it can remain relevant for a while.
3. Learn to Move with Google Trends
SEO on Google is still relevant. However, the trick comes in how you leverage it. Organic searches are not as popular, but they are still present. In 2020, one needs to be more aware of how Google algorithms work. Search marketers need to have rich answer snippets and keywords with long trails to remain relevant.
4. Adopt Sustainability over Rapid Growth
While everyone else is looking to grow as fast as possible, you need to think differently and focus on sustainable solutions. It is not always a question about who is growing fast, but the person who lasts tends to be more relevant in the long run. Same goes with digital marketing. It is tempting to want instant gratifications but try long term solutions instead, such as content relevance.
5. Click-and-shop Posts and Visual Search
This one will become more intense in 2020. Basically, it allows a shopper to buy directly from a post on social media.