Customer Conversion & Usability Analysis

Are people finding your site and clicking away?  If they stay, do you know what your customers are actually looking at when they visit your site?  Are you giving them a reason to stay? Are you following up with you new prospects effectively? Is there a re clear marketing message and/or call to action on your website?

These are critical questions that are often best answered by someone on the outside that has an unbiased opinion.  I can't tell you how many sites I have seen that were designed “by the owner's son or other relative” to the detriment of the business and on one was allowed to change it (which contributed to the demise of the company's web presence.

Our search marketing team will ask you all of the hard questions.  We will give you candid feedback as to whether or not the site is set up to encourage people to stay (i.e. does it look good).  If your site needs a “make over”, we have a top-notch design team that won't break your wallet.  We will analyze your site and show you where your customers are migrating within your site.  This can help you decide what your prospects are looking for and help you determine what products to emphasize (or de-emphasize), and even can help you set prices competitively.

Getting people to visit the site is only a part of the overall equation in search marketing.  There has to be a compelling reason to make a call to action.  Once the call to action is made, there needs to be prompt attention given to this new prospect.  This is where the sales process begins.  We will look at your overall process of how leads are handled and if needed, help to provide a means of ensuring that these leads are getting the attention required. 

Keep this in mind.  If you are paying to get these people to the site, and then dropping the ball, you are throwing money away.

Contact our team today to allow us to help you increase you customer conversions.

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1-800-461-6207

Email: ROI [at] WebTrafficTeam.com